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COLLEGE OF
ARTS AND LETTERS
VISION
To reclaim Liberal Education’s position as the heart of an Educational Institution and a springboard in preparing 21st century students for the world of work, citizenship and lifelong learning.
MISSION
1. Build shared commitment among steakholders to make liberal learning as UMak’s prime investment. 2. Augment pool of specialist and advance individual faculty – member‘s role as a scholar researcher. 3. Promote a clear and contemporary framework for high-quality, high-impact and integrative learning. 4. Advance “big questions” inquiry for GE courses. Immerse students in analysis, discovery, problem solving, and communication.
College Of Arts And Letters
PROF. MARY ACEL D. GERMAN
Dean- College of Arts and Letters
PROFILE OF THE DEAN
Mary Acel D. German holds a Masters Degree in Anthropology from the University of the Philippines, Diliman and a Bachelor of Arts in History for the University of the Philippines, Visayas. Her academic career kicked-off in early 1990’s as a researcher for visiting scholars, government and non-government organizations doing mostly studies on local history and anthropology. Her teaching career started when she was absorbed by the University of the Philippines in the Visayas to teach major courses in history under the auspices of College of Arts and Science’s Division of Social Sciences. In 1998, she was invited to Umak to join the Institute of Integrated Development Education (IIDE) and was transferred to the College of Arts and Science (CAS) after the dissolution of IIDE; was appointed Coordinator of the NSTP-CWTS and later on Executive Director of the Center for Performing and Digital Arts (CEPDA) from 2005 to 2014. CEPDA was renamed Center for Broadcast and Digital Arts (CBDA) in 2014 and she continued to helm the unit as dean until it grew to become what is known today as the College of Arts and Letters (CAL). Prof. German’s Anthropological research interests’ lie on ethnographic studies involving mountain communities and indigenous people as well as ethnicity and identity studies in both physical and virtual communities.
MESSAGE OF THE DEAN
The College of Arts and Letters (CAL) was established in May 2017, following a university-wide restructuring process which led to the merging of the Center for Broadcast and Digital Arts (CBDA) with three departments from then College of Arts and Sciences (CAS) namely: Languages, Humanities, and the Social Sciences. It is home to over 700 students taking advantage of multidisciplinary programs that inspire free inquiry, experimentation and innovation. CAL transcends disciplinal boundaries to deliver solid liberal arts courses, courses that are critical drivers of UMak’s mission to generate graduates that are entrepreneurial, creative, critical thinkers, skillful communicators, technology savvy and highly adaptable to the rapidly-changing workplace. The humanities, social sciences, and communication courses, in particular, are fields of inquiries that cultivates students’ aesthetic values and social sensibilities. They educate students to appreciate diversity and complexity, to communicate effectively with others, to overcome adversity and ultimately prepare them for future leadership positions. While studies revealed that graduates today will have careers in multiple fields across the span of their professional lives (Ertaz 2015; Lyon, Schweitzer & Ng, 2015; Scherman, 2018), their career success however, will not be just upshots of their technical knowledge; it will stem from their leadership skills, social and emotional intelligence, cultural understanding, and capacity for strategic decision-making. We are poised to this challenge of preparing students to successfully navigate the multiple setting. As we usher the 4th industrial revolution, CAL has to break free from inflexible, binary choices. The critical issue now is not whether a students will be a “STEM person” or a “humanities and social science person,” or whether “hard” or “soft” skill is more important in employability and national development. The critical issue that the College is trying to collectively address is for graduates to obtain a good mix of these skills and knowledge, to be able to innovate, to lead and to thrive in an ever more complex and volatile global environment. In closing, I am honored to serve as the first Dean of the College of Arts and Letters. I am grateful to the faculty members, both organic to the college and adjunct professors from other disciplines. They are the cornerstone of every student’s academic experience. They have shaped CAL into a learning hub that permeates diverse and interdisciplinary perspectives with depth to bear on broad engagements across areas and field of specialization. My goal as dean is to work with them, and with the students, the industry partners and other stakeholders to restore liberal arts’ distinctive place in the academe, driven in everything we do, by a desire to grow a stimulating, innovative, collegial and relevant working and learning environment. Thank you for your interest in visiting this web page. MARY ACEL D. GERMAN Dean, College of Arts and Letters University of Makati
WHO WE ARE
The CBDA was formerly known as the Center for Performing and Digital Arts (CEPDA). It was created by virtue of BOR Resolution No. 2001-124 on August 9, 2001 to advance education and training in integrated arts and digital technology. The change in name transpired on September 2014 by virtue of BOR Resolution 2014-136. This is in accordance with the organizational changes in the Center and the implementation of the new curricular programs that took place during the said year.
COURSE OFFERING
BACCALAUREATE DEGREE:
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Bachelor of Arts in Communication and Service Management
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Bachelor in Multimedia Arts Major in:
- Animation
- Film
ASSOCIATE DEGREE:
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Associate in Customer Service Communication
COLLEGE LEADERSHIP
PROF. MARY ACEL D. GERMAN
Dean
PROF. FLORABEL J. BERENGUELA
College Secretary
PROF. ROSA WANDA R. MOTOMAL
Department Head,
Languages
PROF. LINBER ALLAN C. EUGENIO
Chair, Department Head
Social Science and Humanities
PROF. STANLEY G. ROVIRA
Department Head
Broadcast and Digital Arts