CAL Students Bag 8th Place in Pananaw Awards 2023

The University of Makati (UMak) students from the College of Arts and Letters (CAL) have once again proven that they can compete and come out on top in a nationwide competition among leading schools in the country.

The winning CAL students composed of Angeliegh Belecina, Ysabel Rose Concepcion, Mark Aldrin Dizon, Patricia Leccio, Hannah Kimberly Martin, Felicity Santiago, and Princess Villacorta, together with their lead coach and Chair of the CAL Department of Languages, Prof. Rosa Wanda Motomal, proudly received their award during the finals of the PANAnaw Awards 2023 held on October 21, 2023 at the Elements at Centris in Quezon City.

The PANAnaw Awards is the yearly Brand Communications Students’ Competition organized by the Philippine Association of National Advertisers (PANA) and managed by its advocacy arm, the Philippine Association of National Advertisers Foundation (PANAF). PANAF is also one of the new and exciting industry partners of UMak in the field of media and marketing.

Participated in by dozens of schools nationwide, the PANAnaw has become an effective platform for communication, marketing, and advertising students to put book concepts and theories into practical application. At the same time, it brings together some of the country’s best communication and marketing leaders and gurus to inspire the minds and hearts of hundreds of young and promising students, while challenging them with the realities of the industry’s ever-changing needs and evolving standards. (Source:

The case study for this year was entitled, “An Urgent Call for Education Innovation: Bridging gaps between education, social meanings, and career opportunities,” with the objective of creating “a widespread consciousness and awareness on the need to update the Philippine educational system, whether public or private, to provide students with the skills necessary to navigate and excel in the real world.”

The CAL students presented their sustainable “” campaign and user-friendly learning platform which impressed the judges with its unique gamification approach. Here are some comments from the judges: “Excellent communications plan! Highlighted reading literacy as the main challenge of the study and provided an exciting solution fit for the digital generation. The plan demonstrated a comprehensive understanding of their key target market: the educators and the students. Intuitive approach on the use of website/app to drive a fun way to solve reading literacy …”

The grand winner of the night was University of the Philippines Tacloban College. First runner-up was awarded to Ateneo de Manila University; Second runner-up was presented to San Beda University Manila; Third runner-up was given to National University; Fourth runner-up went to Polytechnic University of the Philippines.


Written by Ms. Cynthia Margaretta R. José/CILP