The University of Makati’s primary media and publications arm.

Center for Integrated Communications (CIC)

The Center for Integrated Communications or CIC, which started as the Corporate Communications
Center, is the University’s primary media and publications arm.

The Center implements processes and policies that safeguard the UMak visual identity and brand. By working hand-in-hand with different units of the University and City Government of Makati, CIC facilitates, supports, and promotes university-wide initiatives and projects.

Functions and Services

Content Media Management

Visual Identity & Branding

Facilitation of Traditional and Digital Publications and Service

Involvement in University-Wide Initiatives

Visit Management

Meet the Team

Who are experts in their own craft

Lourlene Joy Dado Ugaddan

Director, Center for Integrated Communications

Lourlene Joy Dado Ugaddan is a former Global Communications Trainer in ePerformax Contact Center. She also has a work experience as a customer service representative, Recruitment Promoter, and Recruitment Officer in the same BPO company. After almost 8 years of working in the BPO industry, she found her way to pursue one of the things she is passionate about which is public service. She joined the University of Makati in 2014, as a Training Officer under the Human Resources Management Office. Has been part of the Quality Management Development Center as the Head for Accreditation, and concurrently as the Executive Assistant for the Vice President for Administration, before she was designated as the Director of the Corporate Communications Center which is now known as the Center for Integrated Communications.

Dir. Ugaddan is also a Philippine Navy Reservist and ranked as an Enlisted Personnel, Chief Petty Officer. Concurrently, she attends as training staff and the adviser of the Corps of Sponsors of the 270th Naval Reserve Officers Training Corps Unit of the University of Makati.

Completed her Bachelor’s degree in Mass Communication at Adamson University in 2005 she has also completed 32 units of her Master’s Degree in Public Administration at the University of Makati and currently completing her Thesis Paper writing. She also passed the Professional Civil Service Exam in 2018

Arjun Andrade

Design & Videography

A homegrown UMak graduate, Arjun initiates and leads the overall brand design enhancement of the University. He also spearheaded institutionalizing video materials and standardizing digital and print media materials. His expertise in motion, graphics, and visual design was highly applauded as he transformed the University’s branding since day 1. Before joining CIC, Arjun joins a pool of preferred multi-talented freelancers serving known clients in advertising.

He was recognized and won first place in the 2023 City Government of Makati’s PRAISE Search for City Government Outstanding Level II Employee.

Medarlito Grate, Jr.

Website, Branding Management & Livestream Production

JR was one of the pioneers in embarking @umak.edu.ph institution-wide Google for Education suite as one of the trainers in 2013 as a student leader.

After graduating with a degree in Computer Science from UMak in 2014, he became a web developer, digital media specialist, and community manager for different mobile brands such as SKK Mobile and Xiaomi Philippines. He was a formerly digital media producer and a live-stream content manager for Eat Bulaga! for 3 years, who also helped the production in initiating IT transformations during the COVID-19 pandemic.

After 10 years, Jay-ar is back in UMak to help with the university’s digital media and brand initiatives. First, he was the project manager of the current website of the University of Makati and co-authored the University’s brand book launched in 2023. He’s now an event creative for media productions and communications and mentoring students keen on IT and media production.

He was nominated in the 2023 City Government of Makati’s PRAISE Search for City Government Outstanding Level II Employee.

Jamie Lyra Dela Cruz

Documentations and Media Publications

Alberto De Jesus, Jr.

Administrative and Digital Media Productions Support

Vision

The Center for Integrated Communications endeavors to inspire the UMak community through forging meaningful connections in its services, publications, and productions for the continuous upliftment of the Heron spirit.

Mission

In line with the UMak’s vision and mission, the Center for Integrated Communications shall aid molding competent and skilled professionals by creating informative content, streamlining communication enhancement initiatives, and strengthening the UMak brand to support the students’ learning journey experiences towards a holistic growth of the future builders of this land.

Files and Downloadables

FILE	LINK
Events Booking Form	View (PDF)
UMak Brand Resources	bit.ly/UMakBrandKit View Resources (Google Drive Folder)

Press and Media Resources

April 16, 2024

Contact Information

Center for Integrated Communications
Email: corpcomm@umak.edu.ph; info@umak.edu.ph